Mother’s Day is one of the most covered consumer events of the year. In the US alone, spending topped $35.7 billion in 2024 according to the National Retail Federation. In the UK, it’s a £1.6 billion event. And every year, thousands of brands scramble to get a piece of the coverage. Most of them fail. […]
Surveys are one of the most reliable ways to generate media coverage. They let you create data where none exists, on whatever topic you choose, timed to whatever news cycle you want to ride. But most surveys created for PR purposes are terrible. Loaded questions. Tiny samples. Meaningless findings. “82% of people prefer nice things […]
Most digital PR advice is written for consumer brands. “Analyse what celebrities wear.” “Survey 2,000 people about their shopping habits.” “Create a viral quiz.” That’s great if you sell shoes. Not so great if you manufacture industrial valves, run a logistics consultancy, or provide cybersecurity audits. B2B companies have a PR problem, and it’s not […]
Every May 3, the world marks World Press Freedom Day. Most people scroll past it. PR professionals shouldn’t. Here’s why: the trust landscape between the public, journalists, and the brands that pitch them has shifted dramatically over the past five years. If you’re pitching stories to journalists in 2026, you’re operating in a media environment […]
A practical framework for deciding between hiring a PR agency or doing it yourself. Based on real cost comparisons, time investment, and what actually moves the needle.
Six months of doing PR without an agency — what campaigns worked, which tactics flopped, and the honest truth about whether DIY PR is worth the time investment.
How to write media pitches that journalists actually open and respond to. Subject line formulas, structure templates, and personalisation techniques backed by real data.
The PR metrics that actually matter versus vanity numbers agencies love to report. A framework for measuring real PR impact on SEO, traffic, and revenue.
Why traditional press releases get ignored and what high-performing PR teams send instead. Data-backed alternatives that earn real journalist engagement.
Five warning signs your PR agency isn’t delivering value — from vanity metrics to recycled strategies. How to evaluate performance and know when to switch.
