How a Canton Wage Map Earned Clino Coverage in Ticino’s Biggest News Portal
One two-sentence LinkedIn message, one wage data set, and ten days later Clino was cited twice by tio.ch. The full data PR case study, step by step.
Founder of Presslei. 12+ years in ecommerce SEO across international markets. After a decade of link buying for Hockerty and Sumissura, I reverse-engineered 5,272 earned media placements and founded a reactive PR agency that builds authority through data-driven stories journalists actually want to publish. Based in Zurich.
How Long Until PR Gets Results?
Sign a PR contract on a Monday, and by the following Monday most clients are refreshing their inbox looking for coverage. Nothing shows up. Not in week one, not in week three, sometimes not until week six. That gap between “we started” and “we got covered” is the single biggest source of client anxiety in […]
Content Marketing vs Digital PR: Differences
A founder on a call last week put it bluntly: “We’re already doing content marketing, so why would we need digital PR too?” Another prospect the same week had the opposite problem: no blog, no content team, just an idea to “get some press.” Both were really asking the same question in different words. Short […]
Your First Month With a PR Agency
You’ve done the research. You’ve compared what digital PR costs. You’ve had the calls. You’ve signed the contract. Now what? The gap between those two moments is where most agency relationships either take root or go sideways. Every agency’s website has a wall of logos and a “results” page; almost none show the four weeks […]
AI vs Human Pitches: What Journalists Prefer
A journalist we pitched last spring replied within four minutes: “This is obviously AI. Please stop.” The email had cleared every box we thought mattered: her name spelled right, her beat correct, a specific line about her latest article. She caught it instantly anyway. That reply is the reason we stopped assuming and actually tested […]
Digital PR for Local Businesses: A Guide
A landscaping company in Zurich doesn’t need a mention in the Financial Times. It needs 20 Minuten to run two hundred words about rising garden maintenance costs in the neighbourhood, because that’s the outlet whose readers can actually book a quote. Most digital PR advice skips this distinction entirely. It’s written for the Forbes-and-TechCrunch tier: […]
We Sent 7,000 Pitches. Here’s What Works
A pitch sent on a Wednesday at lunchtime, in the journalist’s own language, referencing something they actually wrote, gets answered more than half the time. The same pitch sent as a generic Monday-morning blast in English gets answered once in five tries. That gap is the whole story. Over the past year, Presslei sent more […]
Memorial Day Travel Data & PR Pitch Playbook
Memorial Day weekend is the unofficial start of summer in the US, and it’s one of the most predictable, data-rich PR opportunities on the calendar. Every year, tens of millions of Americans hit the road, book flights, fill hotel rooms, and spend real money. Every year, journalists on travel, consumer, lifestyle, and business desks need […]
How to Audit Your PR Link Quality
You’re paying for digital PR. Or link building. Or some hybrid your agency describes in language vague enough to cover both. Every month you get a report full of URLs and metrics. Everything looks fine. But is it? The only way to find out is to pull every link into a spreadsheet and run it […]
One Data Study, 10 Pieces of Coverage
A client pays $3,000 for a study on rent prices across 50 US cities. The agency writes one press release, sends it to a few hundred journalists, lands three placements, and closes the file. That’s the standard playbook, and it leaves real coverage sitting on the table. The same rent dataset holds at least eight […]
