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One two-sentence LinkedIn message, one wage data set, and ten days later Clino was cited twice by tio.ch. The full data PR case study, step by step.

This is the question that comes up on every single sales call. Before pricing, before strategy, before “what publications can you get me in,” the first thing prospects want to know is: how long? I understand why. You’re about to invest thousands of dollars in something with no guaranteed output. Unlike paid ads where you […]

I get this question constantly. A startup founder books a call and says, “We’re already doing content marketing. Why would we need digital PR?” Or the opposite: “We’re thinking about PR but we don’t have a blog yet. Should we start with content first?” The confusion makes sense. Both involve creating content. Both aim to […]

You’ve done the research. You’ve compared what digital PR costs. You’ve had the calls. You’ve signed the contract. Now what? This is the part nobody talks about. Every agency has a “results” page. Very few explain what happens between signing the contract and seeing your brand in a headline. That gap creates anxiety, and anxious […]

Every PR agency is using AI now. Most won’t admit how much. I’ll be transparent: at Presslei, we use AI tools every day. For research, for data analysis, for first drafts of campaign summaries. AI is embedded in our workflow and it makes us faster. But there’s one place where the AI question gets genuinely […]

Here’s something the PR industry doesn’t talk about enough: most digital PR advice is written for brands with national ambitions. “Get into Forbes.” “Land a story in The Guardian.” “Pitch TechCrunch.” That’s great if you’re a VC-backed startup. But what if you run three dental practices in Manchester? What if you’re a landscaping company in […]

Over the past year, Presslei has sent more than 7,000 pitches to journalists across Europe, the US, and Latin America. LinkedIn messages, emails, cold DMs, follow-ups, the works. Most of them got ignored. That’s not a confession — it’s the baseline reality of media outreach. But inside that pile of silence and auto-replies, there’s a […]

Memorial Day weekend is the unofficial start of summer in the US. It’s also one of the most predictable, data-rich PR opportunities of the year. Every May, millions of Americans hit the road, book flights, fill hotel rooms, and spend money. And every May, journalists at travel, consumer, lifestyle, and business desks need fresh angles […]

You’re paying for digital PR. Or link building. Or some hybrid that your agency describes in language vague enough to cover both. Every month you get a report with a list of URLs and some metrics. Everything looks fine. But is it? After analyzing 5,272 real media placements and seeing what good, mediocre, and terrible […]

Here’s what most PR agencies do: they spend weeks building a data study, write one press release, blast it to 400 journalists, get three or four placements, and call it done. Then they start building the next study from scratch. This is an enormous waste. A single dataset, properly sliced, can generate 10, 15, even […]