How a Canton Wage Map Earned Clino Coverage in Ticino’s Biggest News Portal
One two-sentence LinkedIn message, one wage data set, and ten days later Clino was cited twice by tio.ch. The full data PR case study, step by step.
10 Years Buying Links: Why I Stopped
After 10 years and $200K+ spent buying links for ecommerce, here’s the data that made me switch to digital PR — and why you should consider it too.
Our First Campaign Missed Targets: Lessons
Our first client campaign didn’t hit its coverage targets. Here’s every mistake we made, what we learned, and how it shaped Presslei’s approach to data-driven PR.
2,296 Placements Taught Me About PR
What 2,296 earned media placements across Hockerty and Sumissura taught me about reactive PR — the real results, strategies, and lessons from a decade of ecommerce marketing.
