Why In-House PR Isn’t Getting Coverage
Why in-house PR teams struggle to get coverage and the most common mistakes killing your pitches. Actionable fixes based on analysis of thousands of placements.
Founder of Presslei. 12+ years in ecommerce SEO across international markets. After a decade of link buying for Hockerty and Sumissura, I reverse-engineered 5,272 earned media placements and founded a reactive PR agency that builds authority through data-driven stories journalists actually want to publish. Based in Zurich.
Reactive vs Traditional PR for Ecommerce
Reactive PR vs traditional PR for ecommerce brands — which approach delivers better results, faster coverage, and stronger SEO impact. With real campaign data.
Why Digital PR Campaigns Fail
Why most digital PR campaigns fail and the three critical factors that separate successful campaigns from wasted budget. Based on 5,272 placement analysis.
5,000+ Journalist Responses Analyzed
Analysis of 5,000+ journalist responses reveals the best days, times, and formats for pitching. Data-driven timing strategies that improve response rates.
The ROI of Digital PR: How to Calculate
How to calculate the real ROI of digital PR — from domain authority value to revenue attribution. A practical framework for justifying PR investment.
7,000 LinkedIn Messages: Pitching Data
What 7,000 LinkedIn messages taught me about connecting with journalists. Response rates, best practices, and the outreach mistakes that get you blocked.
Get Featured in Major Publications Free
What happened when I tracked 100 reactive PR stories for a full year. The data behind which news angles work, optimal response times, and pickup rates.
Tools I Use to Run a Solo PR Agency
Every tool I use to run Presslei as a one-person PR agency, with real costs and honest reviews. From journalist databases to pitch tracking and automation.
AI Changed PR: Automation Playbook
Ten free data sources every PR team should be using for campaign ideation. Government databases, Google tools, and public datasets that fuel newsworthy stories.
15 Free PR Tools for Startups
15 free PR tools for startups organized by category: media monitoring, journalist finding, data sources, writing, distribution, and measurement. Plus the exact free stack Presslei uses.
