7 PR KPIs That Matter (And 5 to Stop Tracking)
The PR KPIs that actually matter versus vanity metrics. What we track across 5,000+ placements, what we ignore, and how to build a measurement dashboard.
Practical guides, data-driven insights, and expert strategies for digital PR — from reactive campaigns and journalist outreach to media placement analysis and PR measurement.
How to Work With a PR Agency (Without Wasting Money)
A client-side guide to choosing, briefing, and managing a PR agency — including the red flags, contract terms, and monthly check-in questions that protect your…
How to Pitch Journalists (With Templates)
How to pitch journalists in 2026 — updated templates, personalisation tactics, and follow-up strategies that actually get replies in an AI-saturated inbox.
How to Get Sustainability PR Coverage (7 Proven Angles)
How to pitch sustainability stories that journalists actually want to cover — without triggering greenwashing accusations or getting…
Zero-Budget Data PR Campaign Guide
How to run a data-driven PR campaign with zero budget. Free tools, public data sources, and scrappy techniques that earned coverage in national publications.
Digital PR for International Markets: A 2026 Playbook
Why the same pitch fails in Germany, France, and Spain — and how to build journalist databases, localize campaigns, and earn coverage across European…
Why Press Releases Fail (And What to Do Instead)
Why your press release gets ignored and the modern alternatives that journalists prefer. Format, timing, and distribution strategies that earn real coverage.
LinkedIn Journalist Outreach: What the Data Shows
Real data from 8,154 connections and 7,061 LinkedIn messages — what actually works for reaching journalists on the platform everyone…
Digital PR vs Link Building: Which Earns Better Links?
After spending $200K+ on paid links over a decade, I analysed 5,272 earned media placements and discovered why digital PR delivers better, longer-lasting SEO results than link building ever could.
Google Trends for PR: Find Story Angles Before Competitors
Learn how to use Google Trends to spot PR opportunities before competitors. Five techniques for finding data stories, seasonal angles, and trending topics that journalists actually want to cover.
