Blog

How I built a database of 27,000+ verified journalist contacts without expensive media databases. The tools, scripts, and enrichment techniques behind Presslei’s outreach engine.

Your company is sitting on data journalists want. Here’s how to mine internal data for newsworthy angles, anonymize it properly, and package it so journalists actually use it.

Five proven data-driven PR campaign ideas for ecommerce brands, complete with pitch templates. Based on real campaigns that earned coverage in national press and top-tier publications.

An honest breakdown of digital PR costs in 2026 — from agency retainers to freelancer rates. What you should actually pay, what affects pricing, and how to get the best ROI.

Analysis of 5,272 media placements reveals what journalists actually want from PR pitches. The data behind successful angles, formats, and timing that earn coverage.

HARO, Qwoted, Featured, SourceBottle — which journalist request platform actually works in 2026? An honest comparison based on real usage, response rates, and link quality.

After 10 years and $200K+ spent buying links for ecommerce, here’s the data that made me switch to digital PR — and why you should consider it too.

Why a media list of 500 contacts will get you worse results than 30 targeted ones. How to build a PR media list with recency signals, beat matching, and coverage verification — with tools that actually save time.

Our first client campaign didn’t hit its coverage targets. Here’s every mistake we made, what we learned, and how it shaped Presslei’s approach to data-driven PR.

What 2,296 earned media placements across Hockerty and Sumissura taught me about reactive PR — the real results, strategies, and lessons from a decade of ecommerce marketing.