Blog

How to shape the narrative in under 2 hours when a crisis hits — using reactive PR methodology instead of outdated crisis…

A step-by-step guide to building a crisis communication plan. Covers pre-crisis preparation, response frameworks, social media management, and post-crisis recovery.

A step-by-step guide to newsjacking — turning breaking news into earned media coverage. Includes real examples, timing strategies, and pitch templates that get 3x pickup rates.

Stop measuring PR with vanity metrics. Learn the five KPIs that actually prove PR value: link authority, ranking movement, share of voice, referral traffic, and coverage quality.

Why Swiss and DACH brands need reactive digital PR, how it differs from traditional PR, and what to look for in a reactive PR agency. Based on 5,272 placement analysis across European markets.

I studied 5,272 media placements from one of the UK’s top digital PR agencies to reverse-engineer what actually works. Here are the patterns, topics, and strategies behind their success.

Press releases and media pitches serve different purposes. Learn when to use each, how they differ structurally, and the mistakes that get both ignored by journalists.

Google Alerts is the most underused free PR tool. Here’s how to set it up for reactive PR monitoring, competitor tracking, journalist discovery, and filtering the noise.

A step-by-step PR playbook for SaaS startups with zero press history. How to earn editorial coverage in the first 90 days using product data, founder expertise, and reactive PR.

The anatomy of PR pitch emails that get opened, read, and placed — based on patterns from 5,272 real media placements. Subject lines, structure, personalization, timing, and follow-up etiquette.