Reactive vs Proactive PR: Which Earns More Links?
Reactive PR vs proactive PR — which approach earns more links? A data-backed comparison using placement data from 5,000+ campaigns to settle the debate.
Founder of Presslei. 12+ years in ecommerce SEO across international markets. After a decade of link buying for Hockerty and Sumissura, I reverse-engineered 5,272 earned media placements and founded a reactive PR agency that builds authority through data-driven stories journalists actually want to publish. Based in Zurich.
PR Headline Analyzer: Score Your Angle
Score your PR pitch headline before sending it. Free analyzer grades your angle on newsworthiness, data strength, emotional hook, and specificity. Based on 5,272 real placements.
PR for SaaS: How to Get Coverage Without a Big Launch
PR strategies for SaaS companies that don’t have a product launch to announce. How to earn coverage through data studies, thought leadership, and trend commentary.
Is Your Brand Ready for Reactive PR?
Is your brand ready for reactive PR? Take this free 2-minute assessment. 10 questions, instant score, personalized recommendations based on 5,272 real campaigns.
Digital PR for Ecommerce: A Data-Backed Playbook
The complete digital PR playbook for ecommerce brands, with lessons from 2,300+ real media placements. Campaign types, pitch strategies, and measurement frameworks.
PR Campaign Idea Generator
Generate data-driven PR campaign ideas in 30 seconds. Select your industry and goal — get a tailored story angle, data source, headline, and pitch template. Free tool by Presslei.
Link Building vs PR Cost Calculator
Compare the real cost of link building vs digital PR with this interactive calculator. Input your current spend, see what PR would deliver instead. Data from 5,272 placements.
Digital PR ROI Calculator for Brands
Calculate the real ROI of digital PR vs paid links. Free interactive calculator based on 5,272 real placement data points. See what your earned media is actually worth.
7 PR KPIs That Matter (And 5 to Stop Tracking)
The PR KPIs that actually matter versus vanity metrics. What we track across 5,000+ placements, what we ignore, and how to build a measurement dashboard.
How to Work With a PR Agency (Without Wasting Money)
A client-side guide to choosing, briefing, and managing a PR agency — including the red flags, contract terms, and monthly check-in questions that protect your…
