State of Reactive PR in 2026
The state of reactive PR in 2026 — emerging trends, platform shifts, AI impact, and data on what’s working now. A forward-looking analysis for PR professionals.
Founder of Presslei. 12+ years in ecommerce SEO across international markets. After a decade of link buying for Hockerty and Sumissura, I reverse-engineered 5,272 earned media placements and founded a reactive PR agency that builds authority through data-driven stories journalists actually want to publish. Based in Zurich.
What 5,272 Media Placements Reveal About PR
We analysed 5,272 media placements across 1,055 domains. Finance and fashion dominate, free data beats expensive surveys, and small companies outperform big brands.
How to Build a PR Agency Solo: The One-Person Playbook
How to build and run a PR agency as a solo founder. The playbook for systems, pricing, client management, and scaling without employees.
Digital PR and AI Search Visibility
How to get your brand featured in AI search results like ChatGPT and Perplexity using digital PR. The new SEO frontier and how earned media drives AI visibility.
Newsjacking for PR: A Complete Playbook
Learn how to turn breaking news into media coverage with reactive PR. Speed framework, data angles, monitoring tools, and pitching strategies.
How Digital PR Builds E-E-A-T and Google Trust
How digital PR builds E-E-A-T signals that Google rewards — from expertise mentions to authoritative backlinks. The SEO case for investing in earned media.
PR Ideas for Cleaning Companies (2026)
Seven actionable PR strategies for cleaning companies to earn media coverage, from data studies and seasonal hooks to expert positioning and team stories.
7 Signs Your Link Building Is Failing
Paying $597/link for placements that disappear? Here are 7 data-backed signs your link building is broken and what actually works in 2026.
Do Syndicated Links Help SEO? (5,272 Placements Say…)
Do syndicated links from news syndication networks actually help SEO? Analysis of 5,272 media placements shows they occur in 30-35% of coverage but likely pass less SEO value than independently earned links.
10 Digital PR Campaigns That Earned 50+ Links Each
10 real digital PR campaigns that earned 50+ backlinks each, reverse-engineered from 5,272 media placements. The formats, targeting strategies, and patterns that made each campaign successful.
