Category: Digital PR

7 practical methods for finding journalists to pitch, from Twitter to byline research to competitor placements. Plus how we built a database of 27,000+ journalist contacts from scratch.

7 real digital PR case studies with actual numbers. From campaigns that earned DA 80+ links to one that flopped. Honest breakdowns of what worked, what didn’t, and why.

How startups can earn their first 10 media placements without paying agency retainers. Practical tactics for bootstrapped founders who need press coverage.

How AI transformed my PR workflow — from 40 hours of manual spreadsheet work to real-time automation. The tools, prompts, and systems behind a one-person agency.

What is digital PR and how does it work? A complete beginner’s guide covering the definition, process, real examples, and how it differs from traditional PR and SEO. Based on 5,272 real placements.

Most press releases get ignored. Here’s why the traditional format fails and what to send instead, with side by side templates comparing bad vs good pitches based on real results.

8 proven methods to earn backlinks without buying them. From data PR campaigns to HARO to newsjacking, here’s what actually works based on 5,272 real placements.

The full anatomy of a successful reactive PR campaign — from spotting the news angle to landing the placement. A step-by-step walkthrough with real examples.

Digital PR vs traditional PR — why the debate is dead and what smart brands do instead. A unified approach that combines the best of both for maximum impact.

What journalists actually want in a PR pitch, based on insights from building a 27,000-contact journalist database. The patterns behind pitches that get replies.