Learn how to use Google Trends to spot PR opportunities before competitors. Five techniques for finding data stories, seasonal angles, and trending topics that journalists actually want to cover.
How to shape the narrative in under 2 hours when a crisis hits — using reactive PR methodology instead of outdated crisis…
A step-by-step guide to newsjacking — turning breaking news into earned media coverage. Includes real examples, timing strategies, and pitch templates that get 3x pickup rates.
Why Swiss and DACH brands need reactive digital PR, how it differs from traditional PR, and what to look for in a reactive PR agency. Based on 5,272 placement analysis across European markets.
How I built a database of 27,000+ verified journalist contacts without expensive media databases. The tools, scripts, and enrichment techniques behind Presslei’s outreach engine.
Five proven data-driven PR campaign ideas for ecommerce brands, complete with pitch templates. Based on real campaigns that earned coverage in national press and top-tier publications.
How to actually get links from HARO in 2026 after the Cision acquisition. Updated strategies, response templates, and realistic expectations for journalist request platforms.
Google’s E-E-A-T framework rewards third-party editorial validation. Here’s how reactive PR strengthens every signal Google uses to evaluate your site’s authority.
The anatomy of a pitch that earns coverage — from subject line structure to data packaging. Based on thousands of real pitches and what actually gets responses.
AI search engines cite authoritative sources. Brands with earned media get cited. Here’s how reactive PR positions you for both traditional and AI search.
