Category: Case Studies

After 10 years and $200K+ spent buying links for ecommerce, here’s the data that made me switch to digital PR — and why you should consider it too.

Our first client campaign didn’t hit its coverage targets. Here’s every mistake we made, what we learned, and how it shaped Presslei’s approach to data-driven PR.

What 2,296 earned media placements across Hockerty and Sumissura taught me about reactive PR — the real results, strategies, and lessons from a decade of ecommerce marketing.