Blog

Digital PR vs traditional PR — why the debate is dead and what smart brands do instead. A unified approach that combines the best of both for maximum impact.

What journalists actually want in a PR pitch, based on insights from building a 27,000-contact journalist database. The patterns behind pitches that get replies.

The state of reactive PR in 2026 — emerging trends, platform shifts, AI impact, and data on what’s working now. A forward-looking analysis for PR professionals.

We analysed 5,272 media placements across 1,055 domains. Finance and fashion dominate, free data beats expensive surveys, and small companies outperform big brands.

How to build and run a PR agency as a solo founder. The playbook for systems, pricing, client management, and scaling without employees.

How to get your brand featured in AI search results like ChatGPT and Perplexity using digital PR. The new SEO frontier and how earned media drives AI visibility.

Learn how to turn breaking news into media coverage with reactive PR. Speed framework, data angles, monitoring tools, and pitching strategies.

How digital PR builds E-E-A-T signals that Google rewards — from expertise mentions to authoritative backlinks. The SEO case for investing in earned media.

Seven actionable PR strategies for cleaning companies to earn media coverage, from data studies and seasonal hooks to expert positioning and team stories.

Paying $597/link for placements that disappear? Here are 7 data-backed signs your link building is broken and what actually works in 2026.