How to Find Journalists to Pitch
How I built a database of 27,000+ verified journalist contacts without expensive media databases. The tools, scripts, and enrichment techniques behind Presslei’s outreach engine.
Founder of Presslei. 12+ years in ecommerce SEO across international markets. After a decade of link buying for Hockerty and Sumissura, I reverse-engineered 5,272 earned media placements and founded a reactive PR agency that builds authority through data-driven stories journalists actually want to publish. Based in Zurich.
How to Turn Your Company Data Into PR-Worthy Stories
Your company is sitting on data journalists want. Here’s how to mine internal data for newsworthy angles, anonymize it properly, and package it so journalists actually use it.
5 Data PR Ideas for Ecommerce Brands
Five proven data-driven PR campaign ideas for ecommerce brands, complete with pitch templates. Based on real campaigns that earned coverage in national press and top-tier publications.
How Much Does Digital PR Cost in 2026?
An honest breakdown of digital PR costs in 2026 — from agency retainers to freelancer rates. What you should actually pay, what affects pricing, and how to get the best ROI.
What 5,272 Placements Taught Us About PR
Analysis of 5,272 media placements reveals what journalists actually want from PR pitches. The data behind successful angles, formats, and timing that earn coverage.
5 Journalist Request Platforms Beyond HARO
HARO, Qwoted, Featured, SourceBottle — which journalist request platform actually works in 2026? An honest comparison based on real usage, response rates, and link quality.
10 Years Buying Links: Why I Stopped
After 10 years and $200K+ spent buying links for ecommerce, here’s the data that made me switch to digital PR — and why you should consider it too.
How to Build a PR Media List That Gets Results
Why a media list of 500 contacts will get you worse results than 30 targeted ones. How to build a PR media list with recency signals, beat matching, and coverage verification — with tools that actually save time.
Our First Campaign Missed Targets: Lessons
Our first client campaign didn’t hit its coverage targets. Here’s every mistake we made, what we learned, and how it shaped Presslei’s approach to data-driven PR.
2,296 Placements Taught Me About PR
What 2,296 earned media placements across Hockerty and Sumissura taught me about reactive PR — the real results, strategies, and lessons from a decade of ecommerce marketing.
