Reactive PR for Startups: First Coverage in 30 Days
How startups with zero press history can earn national media coverage through reactive PR. Step-by-step guide with budget breakdowns.
Founder of Presslei. 12+ years in ecommerce SEO across international markets. After a decade of link buying for Hockerty and Sumissura, I reverse-engineered 5,272 earned media placements and founded a reactive PR agency that builds authority through data-driven stories journalists actually want to publish. Based in Zurich.
Muck Rack vs Cision vs Prezly: Honest PR Tools Review
Muck Rack vs Cision vs Prezly vs free tools — an honest comparison of PR software. What each platform actually delivers, what it costs, and who should use what.
How to Measure Digital PR ROI
How to calculate digital PR ROI with a practical framework. Stop tracking vanity metrics. Start measuring what drives revenue.
Why Digital PR Is the Best E-E-A-T Signal (Data Proof)
Google’s E-E-A-T framework rewards third-party editorial validation. Here’s how reactive PR strengthens every signal Google uses to evaluate your site’s authority.
10 PR Campaign Formats That Actually Earn Links
The 10 PR campaign formats that generate 90% of press coverage, backed by analysis of 5,272 real media placements. Which formats work, which don’t, and how to choose the right one for your brand.
Data-Driven PR Pitches: What Journalists Want in 2026
The anatomy of a pitch that earns coverage — from subject line structure to data packaging. Based on thousands of real pitches and what actually gets responses.
How Reactive PR Gets You Cited by ChatGPT and Perplexity
AI search engines cite authoritative sources. Brands with earned media get cited. Here’s how reactive PR positions you for both traditional and AI search.
How to Pitch Digital PR to Your CMO (With ROI Data)
Need budget for digital PR? Here’s how to build the business case your CMO will approve, with data, templates, and realistic expectations.
7 Ways to Find PR Ideas for Your Brand
Seven practical methods for finding PR-worthy story angles for your brand — from data mining and trend analysis to newsjacking and audience research. No fluff, just actionable techniques.
What Is Reactive PR? A Practical Guide
A practical guide to reactive PR: what it is, how it works, and why brands that respond to news in real time earn 3x more media coverage. With examples, timing tips, and pitch templates.
