The Challenge
Hockerty and Sumissura, two sister brands in the custom suiting space, needed editorial media coverage to build domain authority and drive organic traffic — without buying links or paying for guest posts.
The Approach
We ran a multi-year reactive PR campaign spanning both brands, combining data-driven story angles with targeted journalist outreach across 30+ markets.
- Data mining: We identified trending topics in fashion, wedding, and lifestyle verticals — then crafted stories around custom suiting expertise.
- Story angles: Gift guides, seasonal trends, founder profiles, suit buying guides, and outfit tutorials tailored to each publication’s audience.
- Targeted pitching: 396 enriched journalist contacts, hand-picked by beat, region, and publication history. No mass blasts.
- Multi-regional strategy: Campaigns targeted US (32%), Spain (20%), UK (12%), France (11%), Italy, Germany, and more.
The Results
2,296 total media placements
Coverage across fashion, lifestyle, wedding, business, and print media in 30+ countries.
990 dofollow backlinks earned
High-value links that directly boost SEO rankings — plus 619 nofollow mentions for brand visibility.
56% of placements in DR 41+ outlets
Including 231 placements in DR 81-99 publications — the highest authority tier.
Top publications
Esquire, GQ, Cosmopolitan, Brides, The Manual, Gentlemans Gazette, Man of Many, Rock My Wedding, and Startup.info (DR 98).
Key Takeaway
Nearly 1,000 high-authority dofollow links earned through data-driven PR — no paid links, no link sellers, no shortcuts. Just real stories pitched to real journalists.
“We don’t buy links. We earn them by giving journalists stories worth publishing.”
