The Brief Chatronix, an AI technology company, approached Presslei to generate media coverage around a timely topic: political bias in AI chatbots. The goal was to earn editorial placements and backlinks in tech and news publications. The Approach Research-led PR: We designed and executed an original study on AI political bias — a topic with […]
The Challenge Hockerty and Sumissura, two sister brands in the custom suiting space, needed editorial media coverage to build domain authority and drive organic traffic — without buying links or paying for guest posts. The Approach We ran a multi-year reactive PR campaign spanning both brands, combining data-driven story angles with targeted journalist outreach across […]
“ No more blank docs. PR ideas in 2025 come from real signals—search spikes, creator feeds, public data, live journo needs—and smart AI that you actually guide. Google Trends BuzzSumo TikTok Creative Center Muck Rack Trends Qwoted ResponseSource Eurostat & Open Data Micro-surveys Where to look first (fast signal → usable angle) Start where demand […]
How Much Does Digital PR Cost in 2026? An Honest Pricing Breakdown
I Spent 10 Years Buying Links for Ecommerce. Here’s Why I Stopped
