5 Data-Driven PR Campaign Ideas for Ecommerce Brands (With Pitch Templates)
Steal these 5 proven PR campaign formats with real examples, data sources, and email pitch templates. Based on analysis of 5,272 earned media placements.
Founder of Presslei. 12+ years in ecommerce SEO across international markets. After a decade of link buying for Hockerty and Sumissura, I reverse-engineered 5,272 earned media placements and founded a reactive PR agency that builds authority through data-driven stories journalists actually want to publish. Based in Zurich.
How Much Does Digital PR Cost in 2026? An Honest Pricing Breakdown
Transparent pricing breakdown for digital PR in 2026: industry averages, what you’re actually paying for, hidden costs of cheap links, and Presslei’s $3,000 PR Power Pack explained.
What 5,272 Media Placements Taught Us About What Journalists Actually Want
We analyzed 5,272 earned media placements to find the patterns, topics, outlets, and timing that drive successful digital PR campaigns. Original research with real data.
I Spent 10 Years Buying Links for Ecommerce. Here’s Why I Stopped
After a decade of link buying for Hockerty and Sumissura, I discovered a dataset of 5,272 earned media placements that changed everything. The honest story of why I founded Presslei.
Case Study: Chatronix — AI Political Bias Research Campaign
The Brief Chatronix, an AI technology company, approached Presslei to generate media coverage around a timely topic: political bias in AI chatbots. The goal was to earn editorial placements and backlinks in tech and news publications. The Approach Research-led PR: We designed and executed an original study on AI political bias — a topic with […]
Case Study: How Hockerty & Sumissura Earned 2,300+ Media Placements Through Reactive PR
The Challenge Hockerty and Sumissura, two sister brands in the custom suiting space, needed editorial media coverage to build domain authority and drive organic traffic — without buying links or paying for guest posts. The Approach We ran a multi-year reactive PR campaign spanning both brands, combining data-driven story angles with targeted journalist outreach across […]
7 ways to find PR ideas for your brand
“ No more blank docs. PR ideas in 2025 come from real signals—search spikes, creator feeds, public data, live journo needs—and smart AI that you actually guide. Google Trends BuzzSumo TikTok Creative Center Muck Rack Trends Qwoted ResponseSource Eurostat & Open Data Micro-surveys Where to look first (fast signal → usable angle) Start where demand […]
Why Personalization is the Future of Digital Advertising
We bring deep, functional expertise, but are known for our holistic perspective: we capture value across boundaries…
