Pitch Email Template Pack
3 proven templates from 5,272 analyzed media placements. Copy, personalize, send.
1. Cold Pitch Template
Subject: [DATA POINT] + [THEIR BEAT] — new data from [YOUR COMPANY]
Hi [FIRST NAME],
I saw your piece on [RECENT ARTICLE] and thought you might find this useful.
We just [analyzed/surveyed/compiled] [DATA SOURCE] and found that [KEY FINDING]. The data shows [SURPRISING STAT].
Happy to share the full dataset or connect you with [EXPERT NAME] for a quote.
Best,
[YOUR NAME]
I saw your piece on [RECENT ARTICLE] and thought you might find this useful.
We just [analyzed/surveyed/compiled] [DATA SOURCE] and found that [KEY FINDING]. The data shows [SURPRISING STAT].
Happy to share the full dataset or connect you with [EXPERT NAME] for a quote.
Best,
[YOUR NAME]
2. Reactive Pitch Template
Subject: Re: [BREAKING STORY] — data + expert available
Hi [FIRST NAME],
Regarding [BREAKING NEWS STORY]:
Our data from [X] shows [RELEVANT FINDING that adds context to the story].
[EXPERT NAME], [TITLE], is available for comment. Key quote: “[PRE-APPROVED QUOTE]”
Happy to send the data if useful for your piece.
[YOUR NAME]
Regarding [BREAKING NEWS STORY]:
Our data from [X] shows [RELEVANT FINDING that adds context to the story].
[EXPERT NAME], [TITLE], is available for comment. Key quote: “[PRE-APPROVED QUOTE]”
Happy to send the data if useful for your piece.
[YOUR NAME]
3. Follow-Up Template
Send 48-72 hours after initial pitch. ONE follow-up only.
Hi [FIRST NAME],
Quick follow-up on the [DATA TOPIC] I sent over.
Since then, [NEW ANGLE or ADDITIONAL DATA POINT that adds value].
No pressure — just wanted to make sure it landed.
[YOUR NAME]
Quick follow-up on the [DATA TOPIC] I sent over.
Since then, [NEW ANGLE or ADDITIONAL DATA POINT that adds value].
No pressure — just wanted to make sure it landed.
[YOUR NAME]
