Data Study Pitch Template
Structure your findings into a pitch journalists want to cover.
The Formula
Subject: [SURPRISING STAT] + [TOPIC] — new [COMPANY] study
Opening hook:
We [analyzed/studied] [VOLUME] [DATA POINTS] and found that [COUNTER-INTUITIVE FINDING].
The “so what?”:
This matters because [IMPACT ON READER/INDUSTRY]. For context, the previous understanding was [OLD ASSUMPTION], but our data shows [NEW REALITY].
Supporting data:
– [STAT 1 with context]
– [STAT 2 with context]
– [STAT 3 with context]
The ask:
Full study with methodology and charts: [LINK]
Happy to share raw data or custom cuts for [THEIR BEAT].
Opening hook:
We [analyzed/studied] [VOLUME] [DATA POINTS] and found that [COUNTER-INTUITIVE FINDING].
The “so what?”:
This matters because [IMPACT ON READER/INDUSTRY]. For context, the previous understanding was [OLD ASSUMPTION], but our data shows [NEW REALITY].
Supporting data:
– [STAT 1 with context]
– [STAT 2 with context]
– [STAT 3 with context]
The ask:
Full study with methodology and charts: [LINK]
Happy to share raw data or custom cuts for [THEIR BEAT].
Example (Fashion PR):
Subject: 886 fashion articles, one data pattern nobody talks about
“We analysed 5,272 media placements and found that fashion is the bridge topic — it makes any data story land 35% wider across high-authority domains.”
Subject: 886 fashion articles, one data pattern nobody talks about
“We analysed 5,272 media placements and found that fashion is the bridge topic — it makes any data story land 35% wider across high-authority domains.”
