Our Story
We Studied 5,272 Earned Media Placements.
Then We Built an Agency Around What Actually Works.
Presslei is a reactive PR agency born from a decade of link buying — and the decision to stop.
I Spent 10 Years Buying Links. Here’s Why I Stopped.
For over a decade, I ran SEO for two international fashion brands — Hockerty and Sumissura. I managed budgets, built teams, and bought hundreds of backlinks every year. Some worked. Most didn’t last. A few got us in trouble.
The turning point came when I started studying agencies that earned links instead of buying them. I reverse-engineered 5,272 media placements from one of the most prolific data PR agencies in the UK, tagging every one by format, data source, topic, and outlet.
“What I found changed everything I thought I knew about link building. The agencies earning the most links weren’t doing anything exotic. They were mining public data, crafting stories journalists wanted to cover, and pitching the right person at the right time.”
I founded Presslei to bring that methodology to brands still stuck in the link-buying cycle — brands that want real media coverage, real authority, and links that Google will never penalise.
Our Mission: Helping Brands Earn Links Instead of Buying Them
Every month, thousands of companies spend money on backlinks that deliver diminishing returns, carry penalty risk, and build zero brand value. We believe there’s a better way.
Presslei exists to replace paid link building with earned media coverage. We use data-driven stories, reactive newsjacking, and personalised journalist outreach to land brands in publications their audience already reads — earning natural backlinks in the process.
How We’re Different
5,272 Placements Analysed
We studied thousands of successful media placements to understand which formats, data sources, and pitch angles get editors to say yes.
18,871 Journalist Database
Not a bought list. Built by cross-referencing placement data, publication bylines, and public profiles. Every contact verified and scored.
Reactive Methodology
We spot trending stories in real time and position your brand as the expert source before competitors notice the opportunity.
Guaranteed Results
Our PR Power Pack guarantees 8–14 top-tier backlinks within 30–45 days. If we don’t deliver, we keep working at no extra cost.
The Team
Salvador Jovells
Founder & Creative Lead
A decade scaling fashion brands through SEO across 12+ markets. Reverse-engineered 5,272 placements and built Presslei to help brands earn real coverage.
Tristan Buenconsejo
Head of Strategy & Outreach
Built and led a link-building agency. Analytical and execution-driven. Leads campaign strategy, journalist targeting, and outreach execution.
Christian Nussbaum
Data-Driven Strategy Consultant
Connects marketing, finance, and technology. Manages the data pipeline, reporting systems, and the analytical backbone of campaigns.
Based in Zurich
Swiss Precision. Global Reach.
Presslei is a brand of Diteck, registered in Zurich, Switzerland. We work with clients across Europe, the UK, and the US.
Pronunciation: Press-lay (like Elvis Presley, but for press).
Ready to Earn Real Media Coverage?
Stop buying links. Start earning them. We’ll show you 3–5 PR angles for your brand within 48 hours.
